Search engine optimization is not an exact science, there is always more than one way to guarantee success and almost every seasoned SEO has their own ideas of what constitutes a good campaign. However, just because one SEO does not agree with the opinion of another, neither one may be wrong. In almost every scenario …
It isn’t just something designers and marketers toss around, it’s a fact that if your website is slow you’re undoubtedly losing money. Think about it? If you’re an incredibly patient person you’ve most certainly at one point in your life moaned at the thought of having to stand in a long waiting line. We get …
One of the largest sites in the world Facebook has exploded from becoming a site primarily used by College kids to a world wide phenomenon. In Canada, and what I see in Grande Prairie, is a trend for small businesses and start-ups to choose a Facebook page over a website to promote their services and …
SEO is easy to pick up, but very difficult to master. Anyone who spends a few hours learning the fundamental pillars of SEO can get a relatively firm grasp on the basics — including keeping your site updated, harnessing the power of great content, building external links, and getting involved on social media. Each of …
For years now, mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous. Aside from a “mobile-friendly” tag associated with various sites in …
It wasn’t long ago when I realized the importance of optimizing every element on every webpage I put up on the internet. Since setting up shop I’ve been asked a few times about website audits and what can be done to improve search rank. While it’s true there is more then one factor determining where …
Having launched earlier this year in the United States, Google’s local ranking algorithm is set to make its way to Canada, the UK, Australia and all other English speaking locales. It’s a confusing time in the search engine landscape. Panda’s, Penguins and Pigeons. All three have made major headway this year in the SEO world …
Personal fitness is almost as big as the marketing industry. When it comes to one’s body who doesn’t want a 6-pack? As a local business owner, we talk about 3-packs and 7-packs, and if you’ve had any form of contact with someone in the SEO business within recent months, you’ve probably been pitched on it.
A few days ago I wrote about why a lot of businesses and customers are losing out on leads because they lack a mobile friendly website. For those that choose not to read it, let me summarize. Responsive design is built upon the foundation for providing a positive experience for your website on any device …
It’s been nearly a year since the last Google update to Penguin but with mass hysteria hitting the internet it appears that the latest algorithm update has arrived. SEO is an ongoing battle and no matter how hard people try to game it Google is always making tweaks and refinements to their search engine to …