Everyday digital marketers are having to come up with creative ways to grab the attention of prospective customers. Let's face it, there is a lot of noise out there. Now more then ever consumers are seeking out ways to cut out the clutter by using ad free options. Satellite radio, PVR recorders for television, ad blockers and spam blockers are just a few of the ways we manage to cut out the crap. You and I both want to customize what's being shown to us and we most certainly don't want to be sold a sales pitch at every corner.
Content marketing allows a business to avoid getting ignored. Internet users are getting smarter, we know when we're being sold to and if that's all you're doing your visitors are going to get sick of it pretty quickly. Businesses who provide information on the niche they're in will engage and capture a consumers attention. It's important to understand today, more then ever, that your message should be about becoming a valued expert in your industry. We want answers, not to be interrupted.
Ultimately the goal in all this is to entice your customer to do business with you. Content marketing provides an opportunity for your business to answer questions by consistently creating and distributing valuable information that's relevant to consumers in your target audience.
Truth be told, it's tough and you're probably sitting there thinking to yourself, "I'm not a writer!". I won't BS you, if you can't complete a 500 word article then you need to find someone in your business that can or hire someone who will. No matter what the industry, whether you fix computers or build homes, content marketing provides the ability to attract and retain customers locally and globally.
Here are a few of the facts as to why content marketing works.