Responsive Web Design in SEO

By Darren Walker, November 21, 2014 at 12:40 PM
Why Responsive Design Matters in SEO

A few days ago I wrote about why a lot of businesses and customers are losing out on leads because they lack a mobile friendly website. For those that choose not to read it, let me summarize.

Responsive design is built upon the foundation for providing a positive experience for your website on any device ranging from your PC to an iPhone. Instead of building a separate mobile website you build one on the principles of responsive design. This results in an automatic change in size based on the device you’re viewing it on.

With 60% of internet usage now coming from mobile devices it’s important to understand that, as a website owner, you should be providing a positive experience for your user’s browsing. A lot of times if text is hard to read, scroll left or right, or zoom in and out it leaves a sour taste with your visitors. This poor experience leads to your potential customers moving on to the next business.

The added benefits of responsive design don’t end there.

It’s All About The User…Or Is It?

From a business standpoint, it should be all about your visitor. Technically speaking though the benefits of responsive design are a bonus.

If you’ve even considered the thought of search engine optimization and you don’t have a mobile friendly website, best suggestion is to start considering it now.

Google will never reveal how they rank websites in their search engine, but we always have hints as to what they’re looking for. Recently they started to roll out badges in search result pages for sites designed for iPhone and Android devices. A website properly designed will now have the words “Mobile-friendly” in front of it’s website summary.

With one of their latest announcement posts, they mentioned that a mobile-friendly design is currently being tested as a ranking signal.

While Google says the update will be rolling out over the coming weeks, users already see it on their mobile devices.

Mobile Friendly SEO

Truth be told; there isn’t a lot of science about what makes a SEO friendly responsive website. For the most part, Google is looking at these things when classifying whether or not a site is mobile friendly.

  • Avoiding software not compatible on mobile devices. Things like Adobe Flash, while pretty, aren’t practical.

  • Readable text. You shouldn’t have to zoom in to read anything.

  • Probably sized to the device screen. Similar to zooming in for text we shouldn’t have to scroll left or right to read content either.

  • User experience. Something so simple as having links and menus properly spaced apart so any user or device can click it.

Google Knows All.

It’s true. In the last couple of years, we’ve seen the search engine giant make drastic changes to help it’s users with a better experience. Given the latest statistic of 60% of internet search coming from mobile ready devices, it’s no wonder why they would build on this in their search engine algorithm.

The rise of usage on mobile devices is climbing at an astounding pace. As a current or future business owner gaining hundreds to thousands of potential customers monthly could be as simple as having a mobile ready website.

Want to get started? Visit my services page to learn more or get in touch with me by sending an email or leaving a comment below.

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